Skip to main content

How typical?

Deployment of solar-powered LED road studs has provided significant cost benefits whilst reducing KSIs on notorious routes in South Africa. Can these results be replicated in other regions of the world and on less notorious stretches of road? According to Kevin Adams, Astucia's CEO, they can.
July 30, 2012 Read time: 3 mins
Kevin Adams, CEO of Astucia
RSSDeployment of solar-powered LED road studs has provided significant cost benefits whilst reducing KSIs on notorious routes in South Africa. Can these results be replicated in other regions of the world and on less notorious stretches of road? According to Kevin Adams, 1875 Astucia's CEO, they can.

"Astucia SolarLite studs have been installed in many regions of the world, in countries as widespread as Venezuala, Peru, Poland and Australia, and they are helping to reduce global KSI rates," Adams points out. "Their use in the UK has also shown dramatic reductions in accident rates on roads right across the country from Norfolk to Barry in Wales. With over eight fatal accidents in the UK every day and around half the fatalities occurring at night, these studs provide an innovative aid in the bid to make our roads safer."

Adams cites the deployment in Norfolk, where the A143 links the Norfolk Broads towns of Beccles and Great Yarmouth, as a case in point. The road crosses the Haddiscoe Marshes on a sinuous, 2km embankment known as the Haddiscoe Dam.

Dominant accident type

Adams: "Over a three-year period there were 22 recorded accidents, two of which involved loss of life, along with six causing serious injury and 14 others considered as minor. The dominant accident types, comprising 95 per cent of all accidents recorded, were as a result of loss of control. With its route across the low-lying marshes a high number of these accidents appeared to be during damp and misty conditions that are often prevalent, with 40 per cent occurring in the dark and 65 per cent when the road was wet."

To reduce the number of accidents at this location Norfolk County Council took a number of initiatives which involved resurfacing the road to improve skid resistance and also installing Astucia solar-powered road studs. The initial installation was comprised of over 200 studs providing delineation of the centreline. The positioning of the studs was carefully designed to provide drivers with advanced indication of the nature of the road layout ahead.

Immediate improvement

Nevil Calder, Principal Engineer - Safety and Traffic Management for Norfolk County Council is delighted with the results of the safety scheme. "In the first two years since the scheme was introduced we noticed an immediate improvement in road safety; there were only five recorded accidents, all of which were slight, with none occurring in the dark and only one during wet conditions. The overall accident frequency has reduced from 7.3 per year to 2.3 whilst the severity ratio has reduced from 36 per cent to zero."

With each fatality in the UK costing around $3.05 million, this would have seen an initial cost of over $6.6 million for 22 KSIs. After installation of SolarLite studs this would have been dramatically reduced. As Adams points out, with an installation cost of less than $10,000 for the studs, this provides a compelling financial case, even before considering the terrible consequences of a serious or fatal accident cause.

Adams concedes that, at first glance, some people may consider the initial installation costs of Astucia Solarlite studs to be prohibitive at around $48 (installed). However, as he points out, lasting over the full lifetime of the road surface they can provide greater value than the traditional Halifax-style studs which require replacement on a fairly regular basis.

"This means that the whole life cost of the SolarLite stud, which has an average life of eight-10 years, is actually cheaper than the traditional road stud, with a significant reduction of accidents where they are deployed,"
he adds. RSS

For more information on companies in this article

Related Content

  • IBTTA applauds new interstate study
    September 13, 2013
    A new study, Interstate 2.0: Modernising the Interstate Highway System via Toll Finance, by US public policy think tank, the Reason Foundation, details how much it will cost to reconstruct and widen Interstate highways in all 50 states and shows how to pay for the modernisation efforts with toll revenues. It makes the case for lifting the federal prohibition on tolling existing lanes of the Interstate highway system and states: “…as the reality of the cost of Interstate reconstruction and modernisation s
  • Gearing up for IntelliDrive cooperative traffic management
    February 1, 2012
    Beginning in the first quarter of 2010 it became evident that the IntelliDrivesm programme direction had been reestablished, by the USDOT's ITS Joint Program Office (JPO), after being adrift for a few years. The programme was now moving toward a deployment future and with a much broader stakeholder involvement than it had exhibited previously. By today not only is it evident that the programme was reestablished with a renewed emphasis on deployment, it is also apparent that it is moving along at a faster pa
  • Global tour bus operator increasing use of GreenRoad technology
    July 13, 2012
    GreenRoad, a specialist in driver performance and safety management, has announced that Big Bus Tours, the largest operator of open-top sightseeing tours in the world, is expanding its use of GreenRoad from London, Dubai and Abu Dhabi to its fleet of 17 buses touring San Francisco. It is also considering deploying GreenRoad in a further 88 buses in Hong Kong, Shanghai, Washington DC, Las Vegas and Miami.
  • ‘Risky tailgating and speeding rife on UK motorways’
    May 22, 2014
    Six in ten UK drivers own up to risky tailgating (57 per cent) and a similar proportion break the limit by 10mph or more (60 per cent) on motorways and 70mph dual carriageways, with men by far the worst offenders, a survey by Brake and insurance company Direct Line reveals. Almost all drivers say they worry about other drivers tailgating on motorways: 95 per cent are at least occasionally concerned about vehicles too close behind them; more than four in ten (44 per cent) are concerned every, or most, tim