Ton Brand describes the GSM Association's Embedded mTelematics programme. As the world's roads become increasingly crowded, consumers and businesses are demanding better real-time information to help them both avoid traffic congestion and make smarter use of public transport. Embedding mobile connectivity directly into vehicles can enable drivers and passengers to see live traffic flows in their localities, as well as the expected arrival time of the next bus, ferry or tram
Research and Markets latest report, Global Automotive Embedded Telematics Market Report, forecasts the global automotive embedded telematics market to grow at a CAGR of 35.81 per cent over the period 2012-2016.
The increasing global demand for telematics is one of the key factors contributing to the growth of this market. T he global automotive embedded telematics market has also been witnessing a decrease in the average price of original equipment manufacturers’ automotive embedded telematics equipment.
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A push by the US National Highway Traffic Safety Administration to use technology to reduce traffic fatalities aims to keep drunk drivers off the roads by using in-vehicle technology that immobilises their cars. They are pushing for systems that prevent drivers from starting their cars, help cars avoid collisions and prevent vehicles from starting if the occupants don’t wear seat belts.
"Ninety per cent of all crashes have an element of human error," NHTSA administrator David Strickland said. "We really
