In opening the session on putting MaaS ideas into practice, Hans Arby, chief executive of UbiGo, told the conference that, “MaaS can mean different things to different people. This is why we decided to run MaaS under real conditions and launch the Gothenburg pilot scheme in 2013.” The trial involved 70 households paying €130/month for 6 months with participants agreeing that 20 cars could be put into storage. More than 12,000 bookings/transactions took place during the trial and there were no drop-outs.
Ac