Shay Soffer, Chief Scientist with the Israel National Road Safety Authority, talks to Jason Barnes about his country’s current ITS outlook and how he sees this developing in the future. Israel ranks alongside countries such as the US and France in the road safety stakes, with an average 7.1 deaths per billion kilometres driven. But at that point the similarities end, as the country’s overriding issue is pedestrian safety. This is driven by several factors, including being a relatively small country where pe